Welcome to Produce Alliance
Delivering the Future of Fresh Produce in Foodservice
In 1996, we pioneered connecting our customers with the industry’s leading grower–shippers, providing access to the highest quality fresh produce through contracts that ensured supply while managing cost and risk.
Today, Produce Alliance specializes in providing fresh produce category management services including procurement, national distribution, information services, and food safety assurance to foodservice clients. We manage an alliance of 150+ distributors, with combined sales of over $3 billion.
Premium Growers
In buying power
Foodservice Partners
Hand-Picked Distributors
Our Mission
Be the leading Produce Management and Procurement Company by providing our clients unprecedented service, superior access to fresh produce, commodity expertise, innovative supply chain solutions and long lasting relationships.
We are
HIGH PERFORMANCE PRODUCE MANAGEMENT
Produce Alliance is an extension of your team
From onboarding to everyday operations, our expert teams deliver hands-on support tailored to your business—every step of the way.
Our Behind the Scenes Support Teams:
- Supply Chain
- Account Management
- Produce Support Specialists
- IT & Business Intelligence
- Procurement
- Pricing
- Contracting
- Food Safety
One Call
Account Executive dedicated to your account and a produce support team for on-call service
Speed of Growth
Behind the scenes team to help with new item adds, new store set ups, and item and spec management
Freight Assessment & Management
Managed monthly by our team of specialists
Customizable Program
Tailored produce programs to help solve your current challenges
Our Leadership
Industry experts dedicated to your success.
Tyler Deutsch
Chief Business Development Officer
Years with Produce Alliance: 16+
As Chief Business Development Officer, I lead our team in delivering fresh, customized produce solutions to foodservice operators across North America and beyond. I’m passionate about building meaningful relationships, finding creative solutions, and helping our partners thrive. For me, it’s all about people, produce, and making an impact — a mindset that’s instilled in every one of our business development executives, and what sets our solutions apart in the industry.
Chris Rheault
President
As President of Produce Alliance, I’m driven by a single mission: to cultivate a winning culture that delivers innovative solutions for every partner in the supply chain. While leading-edge technology, enhanced quality, and cost efficiencies are vital to our operations, I believe the true strength of our program lies in the deep-rooted relationships we share with our best-in-class growers and distributors. These partnerships are our ‘secret sauce,’ enabling us to build long-term, mutual success. The produce industry welcomed me 11 years ago, and the passion and dedication of the people I work alongside every day continue to inspire me. I look forward to partnering with you to optimize and elevate your fresh food program.
David Kraus
Chief Strategy Officer
Years with Produce Alliance: 15
I serve as the Chief Strategy Officer at Produce Alliance, overseeing long-term growth strategies, international expansion, business development, and supply chain optimization and innovation. Specializing in the Quick Service Restaurant and Convenience Store sectors, client relations, and advanced supply chain modeling, I drive initiatives that align fresh produce solutions with evolving customer and industry needs. Since joining in 2010, I have partnered with teams across Produce Alliance to modernize operations through first-to-market programs and support transformative European market expansion. I’m dedicated to advancing the produce industry through transparent, technology-driven strategies that strengthen relationships and deliver long-term value across the supply chain.
The Buyers Edge Platform Reach
We’re part of Buyers Edge Platform, providing access to an extensive industry network designed to amplify your success and connect you to a vast ecosystem of cutting-edge industry solutions and exclusive benefits.
Growing with Purpose
Our commitment to sustainability starts at the source—with responsible practices and future-focused partnerships.
We partner with growers and suppliers who use sustainable practices like crop rotation, energy conservation, and water reduction.
Our Values
As we grow, Produce Alliance continues to rely heavily on the roots that make up our foundation. Our roots are made up of People, Relationships, Innovation, Transparency, Safety, & Excellence.
People
Internal staff represents the best in the industry with a wide range of skill sets from Procurement to Quality Control to Technology to Culinary Innovation.
Relationships
Longstanding, genuine relationships with the best growers, distributors and national foodservice clients for over 20 years.
Innovation
We have grown our business around our clients’ needs and the natural evolution of the foodservice industry. We strive to not only be the best at what we do, but pave the way for our industry.
Transparency
Produce Alliance acts as an extension of our clients; we believe in trust and openness with our partners in everything we do.
Safety
We not only strive to provide the highest quality but also the safest produce to our clients through industry leading practices and systems.
Excellence
The success we have accomplished for our clients is attributed to hard work and our passion for excellence, 24/7/365.
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Let’s Build a Better Produce Program
Connect with our team to see how we can customize a solution for your operation.