Membership Terms & Conditions

By completing and signing the related membership letter of participation (“LOP”) and related authorization you are representing that you are authorized to enroll the business identified as a member of Fresh Alliance (“FA”). In addition, you are agreeing that the operator shall be subject to FA membership terms and conditions as set forth below:

1. As a member of FA you hereby agree to provide FA with sufficient authorization to access your purchase level data so that FA may secure for you the benefits of membership in FA (the “Member”). Membership benefits include, but are not limited to, preferred pricing with manufacturers and distributors as well as rebates on Member’s purchases, when available (the “Membership Benefits”). In the event your distributor or other supplier requires Member to sign an authorization that FA determines to unreasonably restrict the use of Member’s purchase level data, we will advise you of the same and supply you with an authorization directing your distributor or other supplier to release such data under terms that you and FA determine are appropriate. In addition, Member agrees to work with its distributor to ensure that any deviated price contracts available through FA are loaded into distributor’s order catalogue to ensure that this valuable membership benefit is available to Member.
2. The individual completing the membership registration (the “Applicant”) and executing the related documentation hereby states that he or she is an authorized agent, owner or employee of the business identified in the registration and acknowledges that they have the requisite authority to enter into a membership relationship with FA. To the best of Applicant’s knowledge, all information provided with respect to Member is correct. If FA should discover that the information provided was not correct, FA has the right to cancel or amend Member’s participation in any and all Membership Benefits and other programs available through FA.
3. The Applicant acknowledges that any current programs that Member wishes to continue through a direct relationship have been disclosed and Member understand that they will not be able to participate in the Membership Benefits relative to those direct programs. Further, if FA discovers that a Member has a direct program that has not been disclosed, Member hereby authorizes FA to keep the Member on the FA program with respect to the same. Once notified of the conflicting direct program, Member hereby agrees to cancel such direct program within five (5) business days and agrees to repay any rebates monies Member may have earned related to such direct programs. If, after notification, Member fails to issue a termination notice of such direct program within (5) five days, Member hereby authorizes FA to issue such termination on Member’s behalf.
4. By signing the FA membership registration, Applicant authorizes FA to enroll the Member in all Membership Benefits and related programs. Member authorizes FA to contact all suppliers listed within Member’s registration in order to obtain product level data and reporting for the purpose or price verification, volume allowances, opportunity analysis and any further purposes for which FA uses such data as outlined in these Membership Terms and Conditions. Applicant agrees to and acknowledges that FA may receive financial consideration from certain program providers based upon my participation through the FA Membership Benefits.
5. In order to secure the FA Membership Benefits, each Member must maintain a minimum level of compliance with respect to FA’s efforts to market and obtain Member engagement with its portfolio of manufacturer contracts. While FA does not impose minimum levels of compliance with respect to its Members’ purchasing, FA secures compliance to its manufacturer programs through ensuring continued consideration and engagement by the Member to the programs presented by FA. Specifically, in order to continue to secure the Membership Benefits, FA must ensure its strategic partners that the Members continue to consider and engage with and, where appropriate, buy pursuant to their programs (“FA Compliant Member Engagement”). Member agrees to comply with the FA Compliant Member Engagement, which FA reserves the right to change from time to time, such changes for which will be published herein and disclosed to Members upon publication. In addition, Member agrees to participate in periodic compliance reviews conducted by FA’s Compliance Department, to review and receive savings opportunities as they are identified, in support of FA’s strategic partners’ products. Member agrees to: (a) consider, sample and convert a portion of its purchasing to products presented as determined by Member based upon its total market basket purchases, (b) access the FA web portal no less than quarterly, and (c) promptly withdraw or deposit (as the case may be) any rebate monies remitted to Member by FA (to the extent applicable). Member acknowledges and agrees that FA requires Member’s continued engagement by the Member in terms of considering opportunities for savings with BEP’s manufacturer products, and moreover acceptance of those offers of BEP benefits that BEP extends to the Member in a timely manner. If Member fails to promptly claim any and all rebates available to Member, such continued failure alone may result in forfeiture of any and all rebates available to Member, as set forth in greater detail in Section 8, below. Member further agrees to request that their distributor or other suppliers stock such products when necessary.
6. Member acknowledges that while some FA Membership Benefits, including deviated pricing and preferred pricing through distributors, are made available to Member at the time it purchases qualifying products, where applicable, it takes FA approximately six (6) to nine (9) months to secure those rebates available on Member’s purchases. In this regard, FA traditionally remits rebates to Members on either a quarterly or annual basis depending on the volume of qualified purchases made by the Member.
7. FA reserves the right to change the FA Membership Terms & Conditions at any time. The current FA Membership Terms & Conditions shall be available at producealliance.com/membership-terms-and-conditions/ and shall be Member’s responsibility to be aware of and comply with the FA Membership Terms & Conditions.
8. FA reserves the right to suspend the Membership Benefits and/or terminate the Member’s membership at any time with or without cause. If members fails to engage in a periodic review of the savings opportunities presented to the customer by FA, and/or fails to make purchases of the manufacturer products FA promotes through its MAP program, FA reserves the right to suspend or cancel the customer’s membership without notice. In addition, FA also reserves the right to suspend, cancel and/or withhold any benefits of membership to such non-compliant customer regardless of whether such benefits were offered to the customer by FA during a period of the customer’s compliance, but were not remitted by FA or received by the customer, prior to customer’s non-compliance with these terms and conditions. Specifically, FA expressly reserves the right to withhold rebates previously offered but not yet remitted to customer, to revoke any such rebate and other membership offers which have yet to remitted to, or accepted by, the Member. FA may also suspend customer’s future access to any membership benefits, including without limitation, access to rebates and deviated pricing, until customer can demonstrate its compliance with FA’s membership terms in conditions, such compliance to be determined by FA in its sole discretion. NOTE CONSIDERATION OF SAVINGS OPPORTUNITIES MAY OR MAY NOT INCLUDE THE CUSTOMER’S ACCESSING FA MEMBERHIP PORTAL IF AVAILABLE.
9. In the event that Member wishes to terminate its membership with FA, Member must provide ninety (90) days advance written notice of the termination to FA. Such termination shall not be effective until the expiration of the ninety (90) days advance written notice to FA.
10. Member acknowledges that FA aggregates purchasing data collected from the Members, removes any personally identifying information related to Member or its location and uses the data to help educate manufacturers on purchasing trends and other relevant information regarding the purchase of their products. No personal identifying information that could be associated with the Member shall be provided in such instances. Member expressly consents to FA’s use of the data for this purpose.
11. Member acknowledges that some suppliers pay an administrative fee to FA with respect to its administration of the programs offered by FA and/or the supplier. These fees are for services performed by FA with respect to the marketing of the manufacturers’ products to the Members, securing and maintaining, the rebate program and related contracts, collecting the Member’s purchase level data from its suppliers, reporting those purchases to FA’s strategic partners and manufacturers, and remitting the rebate revenue to Members with related reporting with respect to the Members’ purchases which generated rebates on manufacturer programs in FA portfolio.
12. To the extent, Member is a healthcare facility Member acknowledges (i) that FA will receive payment of fees for administrative services it provides to one or more vendors based on products or services purchased by Member and its facilities (“GPO Fees”), (ii) that the percentage of GPO Fees FA shall receive will be three percent (3%) or less, on an annual basis, FA shall disclose to the Member the amount of GPO Fees it received from each vendor as a result of Member’s purchases, and (iii) products purchased by Member may qualify for a rebate known as a “discount” pursuant to 42 CFR § 1001.952(h). While the amount of any such rebate is not known at this time, Member may have an obligation to disclose the receipt of any such discount to Medicare, Medicaid or other Federal programs utilized by Member in the purchase of the products.
13. Member hereby releases and forever discharges any claims, demands, and damages (actual and consequential) of every kind and nature, it has against FA, its officers, directors, shareholders, employees, agents, and assigns with respect to the Member’s membership in FA, the Membership Benefits, any claims stemming from FA’s receipt and/or use of Member’s purchase level data and/or any claims associated with Member’s purchases of products from distributors, suppliers and/or manufacturers.
14. FA provides the services associated with the Membership Benefits on an “AS IS” basis and hereby disclaims all warranties express or implied with respect to its services and the Membership Benefits, including the warranties of merchantability and fitness for a particular purpose. FA shall have no indirect or consequential damages associated with any claims related to its services, Member’s membership in FA, the Membership Benefits, any claims stemming from FA’s receipt and/or use of Member’s purchase level data and/or any claims associated with Member’s purchases of products from distributors, suppliers and/or manufacturers. In no event shall FA have liability for any claims asserted against it with respect to its services, the Membership Benefits, FA’s receipt and/or use of Member’s purchase level data and/or any claims associated with Member’s purchases of products from distributors, suppliers and/or manufacturers.
15. Member shall indemnify and hold FA and their respective affiliates, agents, representatives, officers, directors and employees (the “Indemnitees”) harmless from and against any and all claims, losses, liabilities, judgments, penalties, interest, damages, costs and expenses whatsoever (including reasonable attorneys’ fees,) relating to acts or omissions of Member which relate in any way to this Agreement. FA and Member are independent contractors, and no agency, partnership, joint venture, employee-employer or franchiser-franchisee relationship is intended or created.